IBM SPSS Predictive Analytics Sales Mastery v1 : 00M-229

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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which two SPSS Data Collection components make up SPSS Data Entry?

A) Interviewer and Reports
B) Author and Reports
C) Author and Scan
D) Author and Interviewer

2. The user interface and capabilities of SPSS Decision Management are best suited for which type of user?

A) Researcher
B) Line of business manager
C) Executive
D) Analyst

3. Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?

A) Customer Retention and Growth
B) Market Basket Analysis
C) Campaign Insight and Offer Optimization
D) Predictive Maintenance

4. A Chief Operations Officer of an insurance company is looking for a way to combine business rules and predictions to easily identify fraudulent claims. Which SPSS product best fits this description?

A) SPSS Data Collection
B) SPSS Modeler
C) SPSS Decision Management
D) SPSS Collaboration and Deployment Services

5. What is the major advantage of SPSS Modeler over SAS Base and Enterprise Miner?

A) Easy to use interface for business-oriented analysts.
B) Support for multiple operating systems.
C) More powerful in the hands of a modeling expert.
D) Structured data mining capabilities.

Solutions: