IBM Smarter Commerce Sales Mastery Test v1 : M8010-246

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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The 'Sell' customer interaction platform provides capabilities for all but which of the following?

A) Cross-channel commerce.
B) Extended brand experience.
C) Complex B2B sales processes.
D) Customer data mining.

2. Marketing focus is shifting from outward bound / mass media to:

A) product placement in movies and television shows
B) building a 1:1 interaction with the customer
C) cable television infomercials
D) up-sell potential via outbound calling centers and automated dialers

3. What are Smarter Commerce 'Market' offerings focused on?

A) Customer buying patterns.
B) Personalized customer engagements across multiple touch-points.
C) Visibility and optimization in the supply chain.
D) is a buy online, pick-up in the store (BOPIS).

4. What are Smarter Commerce 'Buy' Offerings focused on?

A) Customer buying patterns.
B) Visibility and optimization in the supply chain.
C) Buy online, pick-up in the store (BOPIS).
D) Effective 1:1 marketing to facilitate customer purchase decisions.

5. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Cross-channel campaign management.
B) Unica
C) Customer segmentation.
D) All of the above.

Solutions: