IBM Smarter Commerce Sales Mastery Test v1 : 00M-246

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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many customers use a variety of touch points in the purchasing process.
B) Many business functions required for effective commerce are executed outside the enterprise.
C) A large and increasing number of customer segments with varying expectations.
D) All of the above.

2. Which type of constraint optimization problem can Smarter Commerce address?

A) Transportation routes.
B) Store space planning.
C) All of the above.
D) Inventory allocations.

3. Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?

A) Transportation optimization.
B) Network optimization.
C) Replenishment optimization.
D) Merchandise allocation.

4. The LIVE customer profile is particularly valuable as a predictor since it

A) keeps all customer history in a cookie on their computer
B) maintains visit activity over time, and also captures off-site impressions
C) solicits customer feedback directly
D) captures all web interactions for any customer

5. Marketing focus is shifting from outward bound / mass media to:

A) product placement in movies and television shows
B) building a 1:1 interaction with the customer
C) cable television infomercials
D) up-sell potential via outbound calling centers and automated dialers

Solutions: