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IBM P2080-099 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tagging, Data Collection, and Categorization | 30% | - Implementation of Coremetrics tags - Category definition and hierarchy - Data collection mechanisms |
| Topic 2: Analytics | 12% | - Metric definitions and interpretation - Report generation |
| Topic 3: Intelligent Offer | 14% | - Recommendation algorithms - Configuration and deployment |
| Topic 4: AdTarget | 18% | - Partner integration - Data syndication setup - Retargeting functionality |
| Topic 5: LIVEmail | 18% | - Segment creation and management - Email metrics integration - ESP partner configuration |
| Topic 6: Explore | 8% | - Report sharing and access control - Advanced analysis features |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
Question #1
What are the main functions of the Category Definition File?
A. Map category names to category IDs.
B. Determine which category ID values are accepted or rejected.
C. Define category hierarchy.
D. Map category names to category IDs and define category hierarchy.
Question #2
Which Analytics reports support multi-level category structures (more than 1 category level)?
A. Topline Summary and Clickstream.
B. Merchandising Report.
C. None.
D. Merchandising and Page Categories.
Question #3
Which tag types have category parameters?
A. Pageview, Productview, Shop Action 5, and Shop Action 9
B. All tags
C. Pageview, Productview, Shop Action 5, Shop Action 9, Conversion Events, Elements, Technical Properties, and Error
D. Pageview and Productview
Question #4
Which of the following statements is NOT true?
A. All of the above statements are true.
B. LIVEmail activity time stamps are based on the Client time zone as defined in their account settings.
C. Use of the m_em?parameter is required for LIVEmail.Use of the ?m_em?parameter is required for LIVEmail.
D. Clients can use LIVEmail exports with ESPs not included in the application UI.
Question #5
How can you toggle to different Client IDs (site specific customer datamarts) within the Coremetrics interface?
A. Use the site toggle feature in the application header.
B. None of the above.
C. Use the application toggle feature in the application header.
D. Access the site via My Profile.
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: D | Question #3 Correct Answer: C | Question #4 Correct Answer: C | Question #5 Correct Answer: A |
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