Google Search Advertising Advanced Exam Practice Test : adwords-search

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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following matches eliminates the searched phrases?

A) Phrase match
B) Broad match
C) Negative match
D) Exact match

2. Amy is managing several ads for her insurance business in Knoxville, Tennessee. She would like to create a filter to see how her ads are performing, the number of impressions for the ads, and other details. How can Amy create this?

A) Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter.
B) Amy will need to sign into her Google AdWords account, choose the Keywords tab, choose Languages and Locations, and then click the Filter option, to create a filter.
C) Amy will need to sign into her Google AdWords account, choose the Reporting tab, and then build the Filter.
D) Amy will need to sign into her Google AdWords account, choose the Settings tab, and then click the Filter option, to create a filter.

3. Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?

A) Site Overlay
B) Top Landing Pages
C) Top Exit Pages
D) Funnel Visualization

4. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Increase the ad's cost per click bid
B) Change the destination URL of her ad
C) Change her ad to an image ad
D) Increase the ad's cost per impression bid

5. There are several reasons why you should optimize your Google AdWords advertising. Which of the following is NOT one of the benefits you'll likely receive, by optimizing your keywords?

A) You'll reach a more diverse audience.
B) Your quality score will be higher.
C) Your advertising will become more effective.
D) Your advertising costs will be lower.

Solutions: