Google Reporting and Analysis Exam Practice Test : adwords-reporting

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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?

A) The lower the quality score, the higher the Google AdWords costs, and the better the ad position.
B) The higher the quality score, the higher the bid for the ad position.
C) The higher the quality score, the lower the Google AdWords costs, and the better the ad position.
D) The lower the quality score, the lower the Google AdWords costs.

2. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Test page and conversion page
B) Test page and live page
C) Landing page and conversion page
D) Landing page and conversion page

3. When you create a custom report in Google Analytics there are two criterion that you may use. What are they?

A) Dimensions and Metrics
B) Views and Reports
C) Views and Visitors
D) Metrics and Facets

4. Exhibit:

You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

A) CTR
B) Clicks
C) Average CPC
D) Impressions

5. On the Google AdWords Report Center feature, you can view several reports that you've created. What's the maximum amount of reports that your account will save in the Report Center?

A) 10
B) 20
C) 5
D) 15

Solutions: