Salesforce Certified Marketing Cloud Engagement Consultant : MCE-Con-201

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send- outs from within MobileConnect using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A) A field of Text type containing the country code plus mobile number
B) A field of Phone type containing the mobile number
C) A field of Locale type containing the locale code
D) A field of Locale type containing the country code

2. Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey. What should a consultant recommend as a unique identifier for each subscriber?

A) A GUID or another generated ID for Contact Key.
B) A number field such as subscriber's phone number for Contact Key.
C) An email address for Contact Key.
D) A common field like Physical Address for Contact Key.

3. A financial services company maintains subscriber consent separately for Email, SMS, and Push notifications. Customers may opt out of one communication channel while remaining subscribed to others. Which data model provides the greatest flexibility for managing channel-specific consent?

A) Maintain individual consent records for each communication channel.
B) Store every consent value in Subscriber Attributes.
C) Create separate Boolean fields within a Contact Data Extension.
D) Use Publication Lists exclusively for every communication channel.

4. Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit, and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code implementation?

A) Do they need to support different From Names by country?
B) Do they need to support inbound messages in each country?
C) Do they need to have independent reporting on SMS sends by country?
D) Do they need to support UTF-8 characters in their SMS?

5. Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content. What should the consultant consider when building dynamic content rules?

A) Build rules before uploading the respective content.
B) Create a custom list and add all fields required for personalization.
C) Standardize field naming across all sendable data extensions.
D) Create a synchronized data extension to keep all fields required for personalization up-to-date.

Solutions: