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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Segmentation and Personalization | 20% | - Content creation and personalization rules - Rule-based and Einstein-powered decisioning - Audience builder and segmentation logic |
| Journey Design, Activation and Analytics | 15% | - Campaign activation and delivery - Reporting, analytics and optimization - Customer journey design |
| Setup and Administration | 20% | - Compliance and data governance - Account and workspace configuration - User roles and permissions |
| Data Integration and Management | 25% | - Sitemap configuration - Data sources and identity resolution - Integration with Salesforce and Marketing Cloud |
| Interaction Studio Fundamentals | 20% | - Platform navigation and interface - Core capabilities and use cases - Solution overview and architecture |
Salesforce Interaction Studio Accredited Professional Sample Questions:
Question 1
What are three features of the WebSDK when deployed on a website?
A. Loading data from ETL feeds
B. Rendering campaign for personalisation
C. Identity and cookie management
D. Configure filters andgoals
E. Sitemapping for data collection
Question 2
What are the three types of ingredients available for a recipe?
A. Machine Learning
B. Catalog-based and Trending
C. Co-Occurrence
D. Recommendations
E. Promotions
Question 3
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags -such as brand, gender, style, keyword and author?
A. Catalog
B. Directory
C. Dimensions
D. Channel
Question 4
Which global templates do you select and customize to provide trending blog recommendations on the homepage?
A. Infobar with CTA
B. Banner with CTA
C. Einstein content recommendation
D. Einstein product recommendation
Question 5
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
A. Third party segment
B. Control group segment
C. Location-based segment
D. A/B test segment
Solutions:
| Question 1 Answer: B,C,E | Question 2 Answer: B,C,D | Question 3 Answer: C | Question 4 Answer: D | Question 5 Answer: B |
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