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Salesforce Certified Marketing Cloud Next Consultant : MC-Con-201

MC-Con-201

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 22, 2026

Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:
SectionWeightObjectives
Topic 1: Analytics & Performance Insights8%- Reporting and analytics
  • 1. Selecting pre-built dashboards for reporting requirements
    - Marketing insights
    • 1. Surfacing marketing data and insights across the Salesforce platform
      Topic 2: Campaign Design, Flow Orchestration & Content30%- Messaging data sources
      • 1. Selecting appropriate data sources for personalized customer data
        - Flow orchestration
        • 1. Flow types
          • 2. Flow configuration settings
            • 3. Trigger conditions
              • 4. Flow elements and logic for business processes and messaging
                - Personalization
                • 1. Content variations
                  • 2. Repeaters
                    • 3. AMPscript
                      • 4. Merge fields
                        • 5. Handlebars
                          - Landing pages
                          • 1. Components and configuration required to build landing pages
                            - Activation templates
                            • 1. Selecting appropriate contact point values
                              • 2. Configuring activation templates
                                Topic 3: Agentforce & AI Innovation11%- Conversational messaging
                                • 1. Ongoing interactions across messaging channels
                                  • 2. Customer engagement and response handling
                                    - Marketing agents
                                    • 1. Content generation
                                      • 2. Audience segmentation
                                        • 3. Campaign creation
                                          - Predictive AI
                                          • 1. Selecting appropriate predictive AI features
                                            Topic 4: Platform Setup & Governance13%- Domain authentication and authorization
                                            • 1. Domain authorization for branded, authenticated email delivery
                                              • 2. Self-service domain authentication
                                                - Marketing Cloud Next environment setup
                                                • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                  - Business Units and governance
                                                  • 1. Business Unit requirements
                                                    • 2. Content and user governance using roles and Enhanced CMS Workspaces
                                                      Topic 5: Consent13%- Consent management concepts
                                                      • 1. Role of consent in customer engagement and compliance
                                                        - Consent record management
                                                        • 1. Creating, managing, and updating consent records
                                                          - Consent banners
                                                          • 1. Configuring consent banners on marketing landing pages and external pages
                                                            - Platform consent objects
                                                            • 1. Purpose and relationships of consent objects
                                                              Topic 6: Data Modeling, Identity Resolution & Segmentation25%- Data 360 data object concepts
                                                              • 1. Audience segmentation and content personalization
                                                                • 2. Connecting, harmonizing, unifying, and activating customer data
                                                                  - CRM data ingestion and activation
                                                                  • 1. CRM objects and records
                                                                    • 2. Audience segmentation, activation, and content personalization
                                                                      • 3. Actionable Lists
                                                                        - Identity Resolution
                                                                        • 1. Linking multiple data sources into a unified profile
                                                                          • 2. Configuring Identity Resolution
                                                                            - Data 360 consumption and entitlements
                                                                            • 1. Consumption-based entitlements
                                                                              • 2. Impact of marketing automation design decisions on platform consumption and usage
                                                                                MC-Con-201 Related Exams
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                                                                                Analytics-Con-202 - Salesforce Certified Tableau Next Consultant
                                                                                Analytics-101 - Salesforce Certified Tableau Desktop Foundations
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