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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Define DMP use cases - Data scoping and collection policies |
| Topic 2: Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Offline match integration - Oracle ID Graph concepts |
| Topic 3: Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - Mobile SDK integration - BlueKai Core Tag deployment - Server-to-server integration |
| Topic 4: Reporting & Optimization | 15% | - Performance analysis and optimization - Site Hits and Inventory reports - Audience profile and discovery reports |
| Topic 5: Audience Creation & Management | 20% | - Audience activation and delivery - Build and configure audience segments - Classification and taxonomy setup |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question #1
How do you validate that you can use your developer keys to send authenticated message requests to the web services?
A. Use the ID Types REST API
B. Use the Audience Grant API
C. Use the Ping API
D. Use the ID Segment API
Question #2
Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)
A. The client cannot store the ID mapping table in their system.
B. Only the client is allowed to store the ID mapping table.
C. Only BlueKai can store the ID mapping table.
D. BlueKai DMP can store the ID map table.
E. Both BlueKai and the client can store the ID mapping tables in their systems.
F. The client can store the ID mapping table in their system.
Question #3
Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?
A. Key-value string pair with an is or contains operator
B. Key-number range
C. Key-date pair (exact or relative date)
D. Key-number (integer or float)
Question #4
Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)
A. Image pixel
B. Mobile direct ingest
C. User data API
D. Asynchronous javascript tag
Question #5
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
A. Benefit
B. Update Frequency
C. Use of Categories
D. Strategy
E. Classification Rules
F. Current State
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: A,C,D | Question #3 Correct Answer: A | Question #4 Correct Answer: B,C | Question #5 Correct Answer: A,B,D,F |




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