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Oracle 1Z0-1031-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implementation and Configuration | 20% | - Seat governance and taxonomy permissioning - Implementation stages and tasks - Agency and Client models |
| Topic 2: Audience Analytics | 15% | - Audience Discovery Report - Audience Profile and Funnel Analysis Reports - Sampled vs Unsampled reports |
| Topic 3: API Methods & Integration | 10% | - Developer keys and configuration - API access and authentication |
| Topic 4: Identity Mapping | 10% | - Deterministic and probabilistic matching - Oracle ID Graph functionality |
| Topic 5: Data Discovery | 15% | - Container creation and configuration - Provider Inventory Trend Report analysis - Site Hits Report generation and interpretation - Tag types and use cases |
| Topic 6: Audience Management & Activation | 15% | - Integration with ad vendors - Data delivery and activation methods - Audience creation and segmentation |
| Topic 7: Data Taxonomy & Classification | 15% | - Classification rule creation and updates - Taxonomy design and structure |
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