Facebook Certified media buying professional : 410-101

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

A) App Store Region
B) Countries India + Colombia
C) Gender Male
D) Mobile Device User - focused on Android
E) Interests: Gamers
F) Age with max 25 years

2. You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

A) Add thumbnail image with less than 20% text
B) Tag influencers in the video.
C) Reduce video length to 1 minute.
D) Take off subtitles
E) Change video so that it does not require sound in the beginning

3. You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A) You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
B) You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
C) You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
D) You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
E) You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.

4. You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

A) You should change the image of the ad and re-launch it.
B) That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.
C) To appeal the ad and try to run it again.

5. You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

A) FL@VOR can't be used, you should use fl@vor.
B) FL@VOR can't be used, you should use flavor.
C) FL@VOR can't be used, you should use FLAVOR.
D) You should not have any issues with naming the fan page FL@VOR.
E) You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.

Solutions: