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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Delivery and Testing | 15% | - Sender authentication and deliverability - Preview and test sends - A/B testing options - Send classifications and sender profiles |
| Topic 2: Marketing Cloud Overview | 18% | - Legal and compliance requirements - Email Studio and application roles - Navigation and core platform concepts |
| Topic 3: Tracking, Reporting and Automation | 15% | - Email performance metrics - Standard reports and analytics - Bounce and complaint management - Basic automation and triggered sends |
| Topic 4: Email Creation and Design | 26% | - Accessibility and rendering - Email templates and best practices - Content Builder usage - Personalization and dynamic content |
| Topic 5: Subscriber and Data Management | 26% | - Subscriber key and sendable data - Importing and maintaining subscriber data - Segmentation and filtering - Lists and Data Extensions |
Salesforce Email Essentials (EEB101) Sample Questions:
1. What are some things you should automate as an email marketer?
A) Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.
B) Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.
C) Implement Customer satisfaction programs.
D) Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.
2. What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)
A) Plan for blocked images....use HTML text and web safe fonts....include alt tags
B) Design for Mobile
C) Use A/B Testing to see which email works best
D) Put most important info in upper left quadrant...position logo, call to action.
E) Test and test again.
3. Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?
A) Send Flow
B) User-Initiated Email
C) Send Activity
D) Guided Send
4. The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?
A) Playbooks
B) Filter Activity
C) Automation Studio
D) Data Extract Activity
5. A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?
A) Segment the audience for the email
B) Limit the email text to 250 words
C) Use an infographic email template
D) Personalize the email content
Solutions:
| Question # 1 Answer: A,B,C,D | Question # 2 Answer: A,B,D,E | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: D |
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