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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
| Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Journey design and best practices - Entry sources and audience evaluation - Activities and decision splits |
| Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management |
| Triggers | 7% | - Data extension and trigger management - SOAP and REST API triggers - Event-driven automation |
| Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage - MobilePush tools and functionalities |
| Ad Studio | 12% | - Audience targeting and segmentation - Campaign management and optimization - Integration with advertising platforms |
| Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Send Time Optimization - Einstein Copy Insights - Einstein Engagement Scoring - Einstein Engagement Frequency |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?
A) The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
B) The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
C) The new message replaces the first message only for users who no longer exist in the audience
D) All users receive the new message, but only if they're read the first message
2. Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
A) Last Name
B) Region
C) City
D) Channel
E) Email
3. Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
A) Listen, Understand , Act
B) Understand, decide act
4. What is true for behavioral triggers. Multiple select.
A) need collect tracking code
B) need catalog data
C) they cannot be modified
5. Which channel solution is managed by the sitemap in Interaction Studio?
A) Web
B) Serve-side
C) Mobile
D) Email
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,C,E | Question # 3 Answer: A | Question # 4 Answer: A,B | Question # 5 Answer: A |
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