Google Display Exam Practice Test - adwords-display Exam Questions [2026]

QUESTION NO: 1
You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A. Increase bidding for successful sites. B. Verify that your conversion code is set up correctly. C. Check the ad creative and the landing page to make sure they are well matched. D. Evaluate performance of campaign regularly.

Correct Answer: B,C

QUESTION NO: 2
Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

A. In-stream video ad B. Video placement ad C. Overlay video ad D. Click-to-play video ad

Correct Answer: D

QUESTION NO: 3
Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?C

A. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab. B. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab. C. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab. D. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.

Correct Answer: C

QUESTION NO: 4
Fannie is interested in purchasing a YouTube homepage masthead for an ad campaign. She has hired you to help her choose the best ad type for the campaign. You tell her that there are three ad formats for the masthead on YouTube. Which one of the following is NOT one of the three masthead types?

A. Expandable B. Cooperative C. Tandem D. Standard

Correct Answer: A

QUESTION NO: 5
Which Display Ad Builder template is suitable for advertisers who want to specialize in rich media templates?

A. Vertical template B. Seasonal template C. Popular template D. Format-specific template

Correct Answer: D

QUESTION NO: 6
Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?

A. YouTube Run-of-Site B. Partner Watch Pages C. AdWords Auction D. YouTube Homepage

Correct Answer: C

QUESTION NO: 7
You are a Google AdWords consultant for the HKY Company. They are interested in hiring your firm to create a video ad about their company for YouTube. The HKY Company has asked for what they believe to be the most effective ad type of YouTube: an in-stream ad. What is the maximum duration of this ad type?

A. 60 seconds B. 30 seconds C. 10 seconds D. 10 minutes

Correct Answer: B

QUESTION NO: 8
Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

A. Communication sites, content sites, commerce sites, search sites B. Commerce sites, content sites, communication sites, search sitesC C. Content sites, communication sites, commerce sites, search sites D. Search sites, commerce sites, content sites, communication sites

Correct Answer: C

QUESTION NO: 9
Which of the following reports shows the details of your ad groups' performance?

A. Placement B. Ad group C. Geographic D. Demographic

Correct Answer: B

QUESTION NO: 10
Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A. Clicks B. Click Through Rate (CTR) C. Average CPC D. Average CPM

Correct Answer: B

QUESTION NO: 11
Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

A. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position. B. The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition. C. The higher a keyword's Quality Score, the lower the price you pay for each. D. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.

Correct Answer: A

QUESTION NO: 12
You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

A. 500x500 B. 300x250 C. 640x360 D. 950x500

Correct Answer: B