GCCC Strategic Communication Management Professional - SCMP Exam Questions

QUESTION NO: 1
Which of the following is the PRIMARY objective of an internal communications audit?

QUESTION NO: 2
A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

QUESTION NO: 3
A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

QUESTION NO: 4
Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

QUESTION NO: 5
A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

QUESTION NO: 6
A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

QUESTION NO: 7
(Which of the following is most important in building a business case for communication projects?)