Salesforce Certified Pardot Consultant - Pardot-Consultant Exam Questions [2026]

QUESTION NO: 1
A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Pardot?

A. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms. B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade. C. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize. D. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

Correct Answer: B

QUESTION NO: 2
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing can be implemented in stages. B. Account-based marketing is only a good fit for certain industries. C. Account-based marketing personalizes experiences for prospects. D. Account-based marketing completely replaces broad-based marketing.

Correct Answer: A,C

QUESTION NO: 3
What is required when sending a Pardot email from an assigned user?

A. There must also be a general or specific user as a sender. B. The email must also contain assigned user merge fields. C. All prospects on the recipient list must be assigned to a user. D. The assigned user must be connected through user sync.

Correct Answer: A

QUESTION NO: 4
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A. Automation rule and user queue B. Automation rule and user group C. Form completion action and user group D. Form completion action and user queue

Correct Answer: B

QUESTION NO: 5
A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects.
Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Pardot are linked to specific lead and contact records in Salesforce. Their Pardot account allows multiple prospects with the same email address.
What import method should be recommended?

A. Match records by fuzzy match rules B. Q Match records by email address C. Match records by Account ID D. Match records by CRM ID

Correct Answer: D

QUESTION NO: 6
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.
Which two benefits of installing the Pardot tracking code should be considered?
Choose 2 answers

A. Trigger page actions to occur when a prospect visits a certain URL. B. Track the prospect's click path through the website's content. C. Associate visitor activity to a prospect on form submission. D. Capture complete demographic information about an anonymous visitor.

Correct Answer: A,B

QUESTION NO: 7
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form handler for each white paper B. Create a form handler and enable progressive profiling C. Create a form and enable progressive profiling D. Create a form per white paper and enable progressive profiling

Correct Answer: D

QUESTION NO: 8
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft creating 20 new Engagement Programs B. LenoxSoft's database growing by 500,000 prospects C. LenoxSoft sending more than 100,000 emails a month D. LenoxSoft sending a quarterly emails to 100,000 prospects

Correct Answer: C

QUESTION NO: 9
LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List B. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list C. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list D. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List

Correct Answer: A