Salesforce Essentials of Pardot for Digital Marketers

QUESTION NO: 1
What is the difference between a dynamic list and a static list?

A. An action can be added to a dynamic list that will trigger when a prospect is added but an action CANNOT be added to a static list to trigger when a prospect is added. B. Dynamic lists are retroactive while static lists CANNOT be retroactive. C. Dynamic list membership CANNOT be manually updated but static list membership can be manually updated. D. Dynamic list membership can be manually updated but static list membership CANNOT be manually updated.

Correct Answer: C

QUESTION NO: 2
A prospect believed to be on an engagement program did NOT receive an email. Which three troubleshooting steps should an Administrator take to determine why the prospect did NOT receive the email? (Choose three answers.)

A. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists. B. Check the Lifecycle tab to confirm whether the prospect entered the engagement program before the email was sent. C. Check the Profile tab to make sure the prospect has the right engagement program profile. D. Check the Audits tab to see if the prospect was on the correct lists when the email was sent. E. Check the Overview tab to determine whether the prospect is unmailable.

Correct Answer: A,B,E

QUESTION NO: 3
Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

A. Linked Instagram Pages B. Video Pages C. Company Pages D. Personal Pages

Correct Answer: C,D

QUESTION NO: 4
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (Choose two answers.)

A. Shared email address B. Shared tracking pixel C. Shared Contact or Lead ID D. Shared Assigned User ID

Correct Answer: A,C

QUESTION NO: 5
What does the Google Analytics connector allow Pardot to do?

A. Sync prospects with Google AdWords. B. Update the conversion field in Google Analytics. C. Append UTM parameters to a prospect record. D. Send emails to prospects from Gmail.

Correct Answer: C

QUESTION NO: 6
How does an Administrator grant a Pardot employee access to their account?

A. By emailing Pardot Support. B. By contacting Pardot Success Specialist C. By hovering over the person icon and selecting Grant Account Access. D. By calling Pardot Support.

Correct Answer: C

QUESTION NO: 7
Which two actions can be used to change a prospect's Pardot campaign? (Choose two answers.)

A. Add the prospect to a static list. B. Create an automation rule to change Pardot campaign for prospects meeting certain criteria. C. Manually change the prospect's Pardot campaign when editing the prospect record. D. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.

Correct Answer: B,C

Salesforce Essentials of Pardot for Digital Marketers - PDT-101 Exam Questions