IBM Unica Enterprise Campaign Technical Mastery Test V1

QUESTION NO: 1
In Unica Campaign, how does response history relate to audience levels?

A. The response history tables reference the audience tables. B. The only relationship is through the contact history. C. Each audience level has its own related response history table in the database. D. There is no relationship between the two.

Correct Answer: C

QUESTION NO: 2
In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?

A. Flowchart designer B. User who creates the offer C. Campaign manager D. System or offer administrator

Correct Answer: D

QUESTION NO: 3
In Unica Campaign, after a flowchart process executes, how is an error indicated during the run of a process?

A. Process box isgrayed out B. A dialog box appears with an error message C. Green X in the Process Type icon D. Red X in the Process Type icon

Correct Answer: D

QUESTION NO: 4
In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?

A. Select and Extract processes B. Select, Merge, Audience and Snapshot processes C. Select, Merge, Audience, and Extract processes D. Select process

Correct Answer: C

QUESTION NO: 5
In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A. Campaign B. Segment C. Offer D. Response

Correct Answer: C

QUESTION NO: 6
In Unica Campaign, what option in the schedule process allows a customer to call a script or program on the server?

A. Use the "Custom run" option in the Schedule Process box. B. Use the "Send Trigger" option in the Schedule Process Box. C. Use of a custom macro in the Schedule process box. D. Use the "Server Admin" option in the Schedule Process box.

Correct Answer: B

QUESTION NO: 7
Which flowchart process in Unica Campaign allows a customer to specify a query that identifies the subset of records for purchases made in May-June of this year?

A. Track B. Snapshot C. Extract D. Select

Correct Answer: C

QUESTION NO: 8
In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A. Counts as an inferred response. B. Counts as a response. C. Does not count as a response. D. Counts as a partial response.

Correct Answer: C

QUESTION NO: 9
What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

A. Snapshot B. Extract C. Mail List D. Call List

Correct Answer: A

QUESTION NO: 10
How does a customer access a stored flowchart template in Unica Campaign?

A. From the Template Library. B. From the Attachments Library. C. From the Administration Preferences. D. From the Flowchart Library.

Correct Answer: A

IBM Unica Enterprise Campaign Technical Mastery Test V1 - P2080-096 Exam Questions