PDMA Product Development Professional (NPDP) Certification - NPDP Exam Questions

QUESTION NO: 1
In the early stages of the new products process there is a lot of uncertainty. These stages are often referred to as ____.

QUESTION NO: 2
Cash cows are mature market opportunities. The market is still growing and the huge market share usually means terrific profits.

QUESTION NO: 3
Looking at Project Strategy Types: a product that is "Low" when looking how new to the firm it is and "Low" when considering its newness to the market is best known as which of the following product types:

QUESTION NO: 4
Janes is the product manager for a toy manufacturing and marketing company. The company has just embarked on developing a new product targeted at children between 8 and 12 years of age. Jane has just completed an early stage feasibility analysis of the product profitability potential. She has completed a comprehensive survey of the potential market, has examined the company's technical capability with respect to design and manufacture, has discussed the company's ability to market new product withe the marketing manager, and has developed an extensive spreadsheet to analyze the profit potential under diffrent scenarios.
What important consideration has Jance failed to take into account?

QUESTION NO: 5
Lean processes are focued primarly on:

QUESTION NO: 6
Disadvantages of concept testing include which of the following?
I. Personal taste cannot be measured in a concept test
II. It is very difficult to test new technologies in a concept test
III. Characteristic human behavior can skew results
IV. Concept testing does not work well when the concept solves a problem customers do not recognize they have

QUESTION NO: 7
Your competitors have launch a new product. As you elevate your response to compete with them, you realize thaht the technology employed in your current product has reached its limits and cannot be improved to increase the performance to effectively compete and the only option is to consider superseding with newer and advanced technology. What stage on the technology S-Curve are you on?

QUESTION NO: 8
Which of the following is the best description of a mission statement?

QUESTION NO: 9
During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.

QUESTION NO: 10
Jack is a consultant to a manufacturing company. He has been asked to evauate the components and parts of the product as well as the whole desing (system view) and the method of assembly used (manual, automatic, fixed automation and robotic assembly). What specific design tool should Jack use?