Salesforce Marketing Cloud Account Engagement Specialist - Marketing-Cloud-Account-Engagement-Specialist Exam Questions [2025]

QUESTION NO: 1
A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

A. This is not possible B. A third party tool C. Marketing Cloud Account Engagement API D. Data.com connector E. Marketing Cloud Account Engagement form handlers

Correct Answer: E

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 2
What does the gear icon on the prospect list allow you to do?

A. Copy B. Assign C. Delete D. Edit

Correct Answer: B,C,D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 3
Which trigger step would a user place in an engagement studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page?

A. Activity trigger B. Custom redirect trigger C. Form trigger D. Landing page trigger

Correct Answer: D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 4
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

A. Schedule the rule to run before saving it B. Sava the rule without any additional action C. Preview the rule before saving it D. Resume the rule after saving

Correct Answer: B

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 5
When is a prospect automatically removed from future email sends?

A. Any Bounce B. After 5 Soft Bounces C. Soft Bounce D. None E. Hard Bounce

Correct Answer: B,E

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 6
A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?

A. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens. B. Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens. C. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups. D. Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

Correct Answer: A

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 7
What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

A. Sync prospects with Google AdWords. B. Update the conversion field in Google Analytics. C. Append UTM parameters to a prospect record. D. Send emails to prospects from Gmail.

Correct Answer: C

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 8
Which two capabilities are true for completion actions? Choose 2 answers

A. Completion actions cannot be applied directly on a landing page. B. Completion actions are applied retroactively. C. Completion actions apply to both visitors and prospects D. Completion actions do not execute on image file downloads

Correct Answer: A,D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 9
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

A. True B. False

Correct Answer: A

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 10
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

A. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email B. High open rates indicates that prospects are interacting with the content. C. Low click rates encourage the user to optimize content or link placement in other email sends. D. High click rates indicates that the email subject line should be the focus of the email content.

Correct Answer: C

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 11
What is an identified visitor?

A. A visitor who has provided their organization in a Marketing Cloud Account Engagement form. B. A visitor who has been matched with a Marketing Cloud Account Engagement prospect record. C. A visitor whose organization has been identified using a reverse IP lookup. D. A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.

Correct Answer: D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 12
How can you delete a prospect?

A. Through a completion action. B. You can't delete prospects. C. Through an automation rule. D. Through the prospect table actions.

Correct Answer: D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 13
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

A. On the Testing' tab of the email template B. On the 'Sending' tab of the email template C. On the Testing' tab of the list email D. On the 'Sending' tab of the 1st email

Correct Answer: C

QUESTION NO: 14
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

A. Use a completion action on the form to automatically add anyone who completes it to the list. B. Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out. C. Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications. D. Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

Correct Answer: D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 15
A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers

A. Form handlers B. Landing pages C. Social posts D. Forms

Correct Answer: B,D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 16
You want to export a list of prospects, but you only need the default fields. What can you use?

A. Use the Simple Export option B. Use the Express Export option C. You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields. D. Copy and paste the information from the Prospect table into Excel.

Correct Answer: B

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 17
What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?

A. Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance. B. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync. C. You cannot sync with a sandbox at all

Correct Answer: A,B

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 18
Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?

A. Page action B. Custom redirect C. Landing page D. Campaign tracking code

Correct Answer: B

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 19
LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

A. The prospect would be redirected to a thank-you page. B. The thank-you content would continue to be shown. C. The form would be displayed on the page once again. D. The prospect would receive an error message.

Correct Answer: C

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 20
Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website

A. E C B A D B. E B A D C C. A D E C B D. C B A D E

Correct Answer: A

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).