Salesforce Certified Marketing Cloud Account Engagement Consultant - Marketing-Cloud-Account-Engagement-Consultant Exam Questions [2026]

QUESTION NO: 1
" The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role B. Configure users > set up a round robin > have nurture programs assign prospects to the round robin C. Configure users > set up a user group > have nurture programs assign prospects to the user group D. Configure users > set up a queue > have nurture programs assign prospects to the queue

Correct Answer: C

QUESTION NO: 2
" If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Delete and recreate the specific users after enabling user sync. B. Make sure the CRM username field on user records are empty. C. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync. D. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.

Correct Answer: B

QUESTION NO: 3
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A. . A Import prospects and add to " Chicago Event " list > Run an automation rule to " Assign prospect to user in group " based on the criteria " Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully " AND " Prospect List :: is member of :: Chicago Event " B. Run an automation rule to " Assign prospect to user in group " based on the criteria " Marketing Cloud Account Engagement form :: - Any- :: was completed successfully " AND " Prospect Event :: is :: Chicago Event " > Import prospects and add them to the " Chicago Event " list C. Run an automation rule for each user in the Chicago Sales User Group to " Assign prospect to user " based on the criteria " Prospect form :: -Any- :: Was completed successfully " AND " Prospect List :: is member of :: Chicago Event " > Import prospects and add them to the " Chicago Event " list

Correct Answer: A

QUESTION NO: 4
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of " A " . What do we know about LenofSoft current grading strategy?

A. LenoxSoft must add prospect to a dynamic list B. LenoxSoft added location based criteria C. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact. D. LenoxSoft uses location based scoring categories .

Correct Answer: C

QUESTION NO: 5
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account. B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account. C. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement. D. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

Correct Answer: B

QUESTION NO: 6
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of " New " . The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of " New " can be added to the Program. A lead with a status of " In Progress " CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft ' s Sales Engagement Program?

A. Create an automation rule based on the Lead Status field value B. Create a dynamic list based on the Lead Status field value C. Create a segmentation rule based on the Lead Status field value D. Create a completion action based on the Lead Status field value.

Correct Answer: B

QUESTION NO: 7
A company ' s sales reps use the " Status " field in Salesforce to indicate where the lead is in the sales funnel.
A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their " Status " field to " Nurture. " The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a custom field for " Lead Status " > Map it to the " Status " field in Salesforce > Create an automation rule to detect the " Nurture " value > Automation rule sends an autoresponder email B. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these " Nurture " leads to that list in Salesforce > Create an automation rule to send email based on list membership C. Create a custom field for " Lead Status " > Map it to the " Status " field in Salesforce > Create a dynamic list to detect the " Nurture " value > Add as recipient list on engagement program to send emails D. Create a report in Salesforce based on lead status of " Nurture " > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program

Correct Answer: C

QUESTION NO: 8
LenoxSoft has a " Demo Request " landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list. B. Completion action on the form to tag " Submitted " > Automation rule to notify user with criteria of " Demo Request " landing page was viewed and tag isn ' t " Submitted " . C. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again. D. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

Correct Answer: B

QUESTION NO: 9
How many Scoring Categories is it possible to create

A. 100 B. 25 C. 50 D. 15

Correct Answer: C

QUESTION NO: 10
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?

A. Page actions B. Tracker domain C. IP allowlist D. Custom redirects

Correct Answer: B

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QUESTION NO: 11
How many Social Posting Connectors is it possible to create

A. You can create as many Social Posting connectors as you want B. Many but only one type C. One each type D. You can ' t use any Social Posting connector

Correct Answer: A

QUESTION NO: 12
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A. PI Enable explicit bot protecting using reCAPTCHA B. Disable autoresponder emails on this form C. Include " Not you? " link to allow visitors to reset the form D. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

Correct Answer: A,C,D

QUESTION NO: 13
Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Order B. Account C. Case D. Opportunity

Correct Answer: B,D

QUESTION NO: 14
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their " Request a Demo " form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. " State " is a required field on the " Request a Demo " form.
How should LenoxSoft automate assigning these leads?

A. Export the form submission report and import, assigning to the correct user upon import. B. Run an automation rule to assign based on the " Request a Demo " submission and State field. C. Add a completion action on the form to notify Admin, who manually assigns the prospect. D. Create a completion action on the " Request a Demo " form with the action to assign to user.

Correct Answer: B