Marketo Certified Expert - MCE Exam Questions [2026]

QUESTION NO: 1
What is one difference between segmentations and smart lists?

A. Smart lists can be used as a filter option when creating an email program while segmentations cannot. B. Segmentations can be used to create dynamic content while smart lists cannot. C. A lead can exist in multiple segmentations but not in multiple smart lists. D. Smart lists can be used in smart campaigns while segmentations cannot.

Correct Answer: B

QUESTION NO: 2
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

A. The attribute 'Topics of Interest' will be updated. 'Region' & 'Profile Type' won't get an update. B. The attribute 'Region' will be updated. 'Profile Type' & 'Topics of Interest' won't get an update. C. All attributes will be updated. D. The attribute 'Profile Type' will be updated. 'Region' & 'Topics of Interest' won't get an update.

Correct Answer: D

QUESTION NO: 3
What is the reporting impact of selecting an acquisition program when importing a list?

A. The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity. B. The acquisition program is required to show the number and percent of new names in the Program Performance report. C. The acquisition program is required to show program success in the List Performance report. D. Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Correct Answer: B

QUESTION NO: 4
A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?

A. A styled rich text token for the subject line. B. A lead token for the lead's first name C. A text token for the link to the content D. A text token for the link to a displayed image

Correct Answer: C

QUESTION NO: 5
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?

A. Setup B. Email Script C. Smart List D. My Tokens

Correct Answer: A

QUESTION NO: 6
The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0.
In which two ways can this be done? (Choose two.)

A. Set up a list called "reset leads score to 0" and add the lead to that list. B. Mark the lead as marketing suspended because that will automatically change the score to "0". C. Set up a batch smart campaign with a flow action step to change the score to "0". D. Change the score manually to 0 on the Lead Details page. E. Do nothing because unsubscribing automatically resets the score to "0".

Correct Answer: C,D

QUESTION NO: 7
What form field type can be used to capture URL parameters?

A. Input Masking Fields B. Anonymous Form Fields C. Hidden Form Fields D. Dynamic Form Fields

Correct Answer: C

QUESTION NO: 8
If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?

A. Web Page Activity Report B. Company Performance Report C. Landing Page Performance Report D. Company Web Activity Report

Correct Answer: D