Salesforce Certified Marketing Cloud Engagement Consultant

QUESTION NO: 1
A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A. Match records by fuzzy match rules B. Q Match records by email address C. Match records by Account ID D. Match records by CRM ID

Correct Answer: D

QUESTION NO: 2
"What record page layouts can the Send Engage Email button be added to?

A. Case B. Contract C. User D. Opportunity

Correct Answer: D

QUESTION NO: 3
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list B. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list C. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list D. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.

Correct Answer: D

QUESTION NO: 4
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A. Match ANY overall logi Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP B. Match ALL overall logiC. Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP C. Match ANY overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP D. Match ALL overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

Correct Answer: A

QUESTION NO: 5
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A. Layout Templates B. Social Posts C. Landing Pages D. Content Files E. List Emails

Correct Answer: B

QUESTION NO: 6
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects are opted out of the list used on the operational list email send. B. The prospects were on a suppression list used on the operational list email send. C. The prospects were set to "true" for opted out and set to "false" for do not email. D. The prospects were set to "false" for opted out and set to "true" for do not email.

Correct Answer: D

QUESTION NO: 7
How many Engagement Programs can run at one time

A. Always 100 B. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100 C. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200 D. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

Correct Answer: D

QUESTION NO: 8
You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use?

A. Dynamic List B. Automation Rule C. Segmentation Rule D. Completion Action

Correct Answer: B

QUESTION NO: 9
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'. B. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'. C. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'. D. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

Correct Answer: B

Salesforce Certified Marketing Cloud Engagement Consultant - MCE-Con-201 Exam Questions