Salesforce Certified Marketing Cloud Engagement Foundations - MC-101 Exam Questions
QUESTION NO: 1
A sales representative raised a concern that a customer did not receive certain emails that should have been sent as part of the new product purchase journey.
Where should a marketing associate look in Journey Builder to investigate the issue?
A sales representative raised a concern that a customer did not receive certain emails that should have been sent as part of the new product purchase journey.
Where should a marketing associate look in Journey Builder to investigate the issue?
Correct Answer: A
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QUESTION NO: 2
As a best practice, which value should an associate use when creating a subscriber key?
As a best practice, which value should an associate use when creating a subscriber key?
Correct Answer: B
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QUESTION NO: 3
Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.
How should the marketing associate create the data extension?
Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.
How should the marketing associate create the data extension?
Correct Answer: C
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QUESTION NO: 4
Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.
Which of the following is considered best practice regarding unsolicited emails?
Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.
Which of the following is considered best practice regarding unsolicited emails?
Correct Answer: B
Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).
QUESTION NO: 5
Management at Northern Trail Outfitters would like to start sending personalized emails to its customers.
Which tools should an associate use to accomplish this?
Management at Northern Trail Outfitters would like to start sending personalized emails to its customers.
Which tools should an associate use to accomplish this?
Correct Answer: B
Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).
QUESTION NO: 6
Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience.
How should the marketing associate accomplish this?
Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience.
How should the marketing associate accomplish this?
Correct Answer: B
Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).
QUESTION NO: 7
Cloud Kicks (CK) is sending a new publication. There is debate whether CK should continue using the From Name it used from previous messaging or leverage a new From Name.
What is an argument in favor of using a new From Name?
Cloud Kicks (CK) is sending a new publication. There is debate whether CK should continue using the From Name it used from previous messaging or leverage a new From Name.
What is an argument in favor of using a new From Name?
Correct Answer: A
Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).
QUESTION NO: 8
Under GDPR, which rights does the consumer have to the data collected by the business?
Under GDPR, which rights does the consumer have to the data collected by the business?
Correct Answer: B
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