IBM Exceptional Web Experience Sales Mastery Test v1

QUESTION NO: 1
Which of the following is NOT a concern facing Travel and Transportation companies that WebSphere Portal can assist with?

A. Improve operational efficiency while reducing environmental impact B. Improve the end-to-end customer experience C. Negotiate discounts on fuel prices D. Predict demand and optimize capacity

Correct Answer: C

QUESTION NO: 2
Theindustry-focused sites that contain white papers, business value guides, templates, demos and customer case study examples are called:

A. IBM Industry Toolboxes B. IBM Web Experience Factory C. Virtual Innovation Center D. Tivoli Site Minder

Correct Answer: A

QUESTION NO: 3
What two web Analytics companies were purchased by IBM and can be utilized with WebSphere Portal?

A. Databeam and Ubique B. CoreMetrics and Unica C. Bowstreet and PureEdge D. Lotus and Rational

Correct Answer: B

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QUESTION NO: 4
Which product has the capability to take information from virtually anywhere (including widgets and feeds) and combine it on a screen?

A. IBM Sametime B. OmniFind Enterprise Edition C. IBM Mashup Center D. Lotus Quickr

Correct Answer: C

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QUESTION NO: 5
What do IBM's selling tools and research frequently point out about the importance of IT in software purchase decision making?

A. IT has ultimate decision-making power and should be your onlycontact. B. IT has little to no influence on purchase needs nor purchase decisions. C. IT defers to line of business executives regarding purchasing needsand purchasing decisions. D. IT has a significant influence on purchase needs, but little impact on actual purchase
decisions.

Correct Answer: D

IBM Exceptional Web Experience Sales Mastery Test v1 - M2040-641 Exam Questions