IBM Cognos Business Intelligence Sales Mastery Test v3

QUESTION NO: 1
While conducting prospecting activities, a sales representative is speaking to a chief customer officer at a software company about IBM Cognos Business Intelligence. Which question would be effective in uncovering business problems that IBM Cognos Business Intelligence could solve?

A. How does Accounting currently run reports? B. Who on your team uses reports and what information is important to them? C. Where is the data coming from and how do you report against it? D. What business decisions are made on "intuition" or "gut feel" instead of data-driven analytics?

Correct Answer: D

QUESTION NO: 2
A prospect's needs were determined in an initial discovery call, the seller was invited for an on-site visit, a product demonstration has been delivered and the purchase decision maker has been identified. What does this indicate?

A. The opportunity is ready to be entered into the CRM system. B. The prospect is seriously considering making a purchase. C. The seller needs information about the prospect's implementation. D. The prospect needs to identify potential business users.

Correct Answer: B

QUESTION NO: 3
An existing IBM Cognos Business Intelligence customer is complaining that their users are
unhappy because their reports take too long to process. After further investigation, it is determined that some reports are in fact taking over 10 minutes to generate, while the same reports previously would run in under 30 seconds. What is the next best action with this customer?

A. Recommend they upgrade to the latest version of IBM Cognos Business Intelligence. B. Recommend conducting a Business Intelligence Health Check. C. Suggest the customer schedule the reports be run in off peak hours. D. Suggest the customer call IBM Support.

Correct Answer: A

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QUESTION NO: 4
A client has many data sources and a heavy reliance on internal spreadsheets. They are seeking a new business intelligence solution which will address their issues. Which response is correct about IBM Cognos Business Intelligence?

A. It is limited when it tries to access information from multiple applications and pulls it together into a single platform. B. All data used by can be accessed via mobile devices via Windows. iOS and Android. C. It was designed to work with the business user, without a heavy reliance on IT. D. It only addresses customer's visualization needs.

Correct Answer: A

QUESTION NO: 5
Users would look at a business intelligence solution such as IBM Cognos when they want to:

A. Deploy a new enterprise resource planning (ERP) system that includes embedded solution for business intelligence. B. Create manual reports using SAP Crystal Reports and Microsoft Excel spreadsheets. C. Deploy an enterprise resource planning (ERP) system that does not include canned reports. D. Analyze data for themselves to drive better, smarter business decisions.

Correct Answer: D

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IBM Cognos Business Intelligence Sales Mastery Test v3 - M2020-626 Exam Questions