Salesforce Certified Data 360 Consultant (Data-Con-101) - Data-Cloud-Consultant Exam Questions

QUESTION NO: 1
A global marketing team is using Salesforce Data 360 to create highly targeted segments. Many of the team members are new to the organization and are unfamiliar with the data model and attributes, such as various Product Category names. This lack of data knowledge is causing delays, as users must frequently ask the data team for assistance in identifying the proper segmentation criteria. Which configuration should a Data 360 Consultant implement on the data model object (DMO) so that these users can see and select from the actual data values present in the system while building their segments?

QUESTION NO: 2
A Data 360 Consultant is setting up a zero- copy data federation connection with a partner, Snowflake. What is the first step the consultant must perform in Data 360?

QUESTION NO: 3
A marketer needs to segment customers based on their Lifetime Loyalty Points. This requires summing all point-based transactions from a historical ledger brought in from their data lake along with a Commerce Cloud data stream. Which tool should the marketer use?

QUESTION NO: 4
Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer ' s scheduled campaign messages. What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

QUESTION NO: 5
Northern Trail Outfitters wants to run a multi-step marketing campaign where customers receive different offers based on a strict priority hierarchy. The marketing team needs to ensure that each customer is assigned to only one segment to avoid sending overlapping promotions. Which feature should a Data 360 Consultant recommend to meet these requirements?

QUESTION NO: 6
A user wants to be able to create a multi- dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?

QUESTION NO: 7
A Data 360 Consultant needs to build a model on Einstein Studio to predict the time- to- close of an opportunity brought into Data 360 from CRM. Based on the supported model types, which statement is true?

QUESTION NO: 8
Northern Trail Outfitters (NTO) has a machine learning (ML) model trained externally in Amazon SageMaker to predict customer churn, and wants to use that model ' s inference inside Data 360 without duplicating data.
What should NTO do to achieve this?

QUESTION NO: 9
Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?

QUESTION NO: 10
Northern Trail Outfitters (NTO) wants to connect its B2C Commerce data with Data 360 and bring 2 years of transactional history into Data 360. What should NTO use to achieve this?