Salesforce Certified Pardot Specialist - CRT-160 Exam Questions [2026]

QUESTION NO: 1
How many CRM connectors can be active simultaneously in Pardot?

A. One B. There are no restrictions about that C. One each type D. Many, but only Salesforce

Correct Answer: A

QUESTION NO: 2
When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A. Customized 'Display in Table' values when configuring fields B. Lead, Contact or Account record added as a Related Object to the Salesforce custom object C. Salesforce Connector User has 'Read' permission to the custom object D. Campaign or Opportunity record added as a Related Object to the Salesforce custom object

Correct Answer: B,C

QUESTION NO: 3
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Submissions B. Form Report: Impressions C. Lifecycle Report: New Prospects Created D. Form Report: Conversions

Correct Answer: C,D

QUESTION NO: 4
Upon provisioning Pardot, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce. B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Pardot. C. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data. D. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

Correct Answer: C

QUESTION NO: 5
When connecting Pardot for the first time to Salesforce, what is required before records will begin syncing?

A. Salesforce fields must be synced to Pardot fields. B. The Salesforce connector must be unpaused. C. User sync must be enabled in Pardot. D. Salesforce B2B Integration user must be created.

Correct Answer: B

QUESTION NO: 6
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A. Place additional navigation on the LenoxSoft home page. B. Direct traffic from the ad to a Pardot landing page instead of the home page. C. Develop custom redirects in Pardot to use on the paid search ads. D. Create new content for the paid search ads that direct to the home page.

Correct Answer: D

QUESTION NO: 7
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A. Add custom account fields to Pardot and map to Salesforce B. Import and merge existing records from all systems to Salesforce C. Add custom prospect fields to Pardot and map to Salesforce. D. Import and merge existing records from all systems to Pardot

Correct Answer: B

QUESTION NO: 8
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A. Use a dynamic list to use as a recipient list on an email send. B. Send using a segmentation rule. C. Send using an automation rule D. Send using the form's completion actions.

Correct Answer: D

QUESTION NO: 9
Is it possible to split Dynamic Lists into more than two Static Lists?

A. True B. False

Correct Answer: A