SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation

QUESTION NO: 1
Some web recommender widgets can be placed on any page in your website. What are some examples of these widgets?

A. Last-purchase widget B. Also-bought widget C. Home widget D. Personal widget

Correct Answer: B,C

QUESTION NO: 2
In your test campaign, only 50% of push messages are delivered. The error message states "Invalid push token". What do you do?

A. Add iOS and Android platform-specific values for your messages. B. Create a silent push message. C. Check the SDK version in your app. D. Check your segmentation criteria and only include push-enabled users.

Correct Answer: D

QUESTION NO: 3
What do you use to personalize the First Name field with fallback text if the field is empty?

A. Personalization token B. Link Editor C. Emarsys Scripting Language D. Manage optional content

Correct Answer: A,C

QUESTION NO: 4
You are configuring the SAP Emarsys Customer Engagement plug-in for Shopify. What is the first data set you should enable?

A. Order data B. Customer data C. Web Extend D. Product data

Correct Answer: B

QUESTION NO: 5
Where can you check the average purchase details of a contact?

A. Content > Predict Dashboard > Data Sources > Live Validator B. Search > Search by email address > Edit Contact > Unified Customer Profile C. Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile D. Analytics > Customer Lifecycle > Customer Lifecycle

Correct Answer: D

QUESTION NO: 6
You want to test two different Overlay Web Channel campaigns. Which options do you have?

A. Create an Interactions program with an A/B splitter and insert two different campaigns. B. Activate the Advanced Scheduling page and set up an A/B test. C. Split your recipient source into two contact lists and activate two separate campaigns. D. Create an Automation program with an A/B splitter and insert two different campaigns.

Correct Answer: B,D

QUESTION NO: 7
You want to analyze your email response rates by domain level. Which reporting tab gives you a breakdown for the 10 most popular email providers?

A. Revenue Analytics B. Customer Lifecycle C. Deliverability Reporting D. Trend Reporting

Correct Answer: C

QUESTION NO: 8
How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

A. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum B. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer C. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100 D. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15

Correct Answer: D

SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation - C-C4H225-12 Exam Questions