Adobe Customer Journey Analytics Business Practitioner Professional

QUESTION NO: 1
What should be used to create a customer segment of users who made purchases within the last 90 days?
Response:

A. Calculated Metric Based Filter B. Event Filter by Date Range C. Dynamic Segment Rule D. Profile Attribute Assignment

Correct Answer: B

QUESTION NO: 2
Which steps should be performed when conducting exploratory data analysis in Adobe CJA?
(Select two.)
Response:

A. Define Key Metrics B. Use Pre-Built Templates C. Apply Data Filters D. Enable Campaign Quotas

Correct Answer: A,C

QUESTION NO: 3
Which settings ensure that customer journeys are accurately visualized in Adobe CJA reports?
(Select two.)
Response:

A. Apply Identity Resolution B. Set Campaign Quotas C. Use Pre-Built Templates D. Enable Flow Visualization

Correct Answer: A,D

QUESTION NO: 4
What is the most accurate definition of the "Approve" feature in the date range manager?
Response:

A. It informs users that the date ranges are "official." B. It makes the date range editable for non-admin users. C. It allows non-admin users to access the date range. D. It locks the date range for editing by all users.

Correct Answer: A

QUESTION NO: 5
Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:

A. Cross-Channel Attribution B. Data Ingestion Tracker C. Campaign Overlap Analysis D. Identity Graph Integration

Correct Answer: A

QUESTION NO: 6
A retail company wants to analyze their customers journey across their website, mobile app, in-store, and customer contact center. Which filter container level is recommended to support cross channel analysis across multiple sessions in this scenario in CJA?
Response:

A. Person B. Session C. Channel D. Event

Correct Answer: A

QUESTION NO: 7
An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:

A. The data view with the 24-month rolling data window. B. The data view with the 18-month rolling data window. C. The data view with a 12-month rolling data window. D. The data view with the 36-month rolling data window.

Correct Answer: D

QUESTION NO: 8
The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A. Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric. B. Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric. C. Create a freeform table showing Calls (as your dimension), Call Reason (as your metric). D. Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

Correct Answer: A

Adobe Customer Journey Analytics Business Practitioner Professional - AD0-E608 Exam Questions