Adobe Marketo Engage Architect Master - AD0-E560 Exam Questions [2026]

QUESTION NO: 1
The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

A. The Marketo SOAP API is used as often as possible for such an integration B. IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources C. IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources D. Custom Headers are included in Webhooks to authenticate the outbound payload E. A single API user is created for all integrations that use the Marketo API

Correct Answer: C,D

QUESTION NO: 2
Which metric is most relevant for tracking lifecycle changes in Marketo?

A. Stage Velocity B. Email Open Rate C. Lead Conversion Rate D. Program Success Rate

Correct Answer: A

QUESTION NO: 3
Who is typically responsible for approving the overall scope of a Marketo Engage project?

A. Campaign Specialist B. Project Sponsor C. Marketing Manager D. IT Administrator

Correct Answer: B

QUESTION NO: 4
A demand generation manager wants to understand how emails are performing by company size in each geographic region. The Marketing Ops team captures size and region in forms, has built smartlists for filtering, and has segmentations to serve dynamic content. The Marketo instance is a standard configuration and does not include additional workspaces or partitions. The Marketo practitioner would like to display regional performance in an Email Performance in the report setup.
How would this goal be accomplished?

A. Add a 'Group by Marketing Activities Email' filter with 'Company Size' and 'Region' groupings B. Add a Group by Smartlist filter with 'Company Size' and 'Region' groupings C. Add a Group by Segmentations filter with 'Company Size' and 'Region' groupings D. Add a Marketing Activities Emails filter with 'Channels' grouping

Correct Answer: C

QUESTION NO: 5
A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A. Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date. B. Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync. C. Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync. D. Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.

Correct Answer: D

QUESTION NO: 6
A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

A. Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields B. Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields C. Configure Program Member Custom Fields to track the UTM parameters D. Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions E. Configure program tokens for UTM parameters that have been inherited from a parent folder F. Configure local program tokens to set UTM parameters

Correct Answer: B,C,E

QUESTION NO: 7
What type of attribution model gives credit to the first and last touchpoints?

A. Linear Attribution B. Last Touch Attribution C. Multi-Touch Attribution D. First Touch Attribution

Correct Answer: C