Adobe Analytics Business Practitioner - 9A0-412 Exam Questions [2026]

QUESTION NO: 1
An analyst needs to provide reporting on the amount of revenue attributable to an internal campaign. When a site visitor clicks through an internal the promotion ID is captured on the next page in prop1 and eVar1. The prop is configured as a standard traffic variable. The eVar is set to last touch expiration.
The analyst needs to report on the revenue associated with the internal campaign "homepage_promo_valentines_sale". Revenue must be attributed campaign.
How should the analyst report on this revenue?

A. Use prop1 with the revenue participation metric for the campaign B. Use prop1 with the revenue metric for the campaign C. Use eVar with the revenue metric for the campaign D. Use eVar with the revenue participation metric for the campaign

Correct Answer: D

QUESTION NO: 2
An analyst wants to create a segment to measure all instances or organic search from Google for use on the Entry Pages report. How should the analyst create this segment?

A. Use a segment container of "hit", where Search Engine - Natural contains "Google" B. Use a segment container of "hit", where Search Engine - Natural = "Google" C. Use a segment container of "visitor", where Search Engine - Natural contains "Google" D. Use a segment container of "visitor", where Search Engine - Natural = "Google"

Correct Answer: C

QUESTION NO: 3
An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.
How should the analyst schedule the delivery of this Workspace report?

A. Send the PDF version of the Workspace to the "Executive" user group B. Send the HTML version of the Workspace to the "Executive" user group C. Send the CSV version of the Workspace to the "Executive" publishing list D. Send the Excel version of the Workspace to the "Executive" email address

Correct Answer: D

QUESTION NO: 4
Exhibit:

A business has a download manager that may require the user to log in or register before a download can begin. The business is interested in the following data:
What drove the visitor to interact with a download button
The amount of revenue gathered as a result of downloads
The download start rate
Refer to the data points in the exhibit that are a part of the analytics solution design. What can the analyst determine on this solution?

A. What download file names produced the most download errors B. Which download driver has the highest rate of downloads per visit C. What marketing channel produced the most download revenue D. Which form had the most errors

Correct Answer: A

QUESTION NO: 5
How would the analyst create a segment for a "new visitor"?

A. Use a segment container of "hit", where visit number is less than 1 B. Use a segment container of "visitor", where visit number is less than 1 C. Use a segment container of "visitor", where visit number = 1 D. Use a segment container of "hit", where visit number = 1

Correct Answer: C

QUESTION NO: 6
An analyst is building a dashboard in Microsoft Excel using Adobe Report Builder and needs to pull page views by day for mobile visits from natural engines. Segments have already been created an Adobe Analytics for the following:
- Visits from Natural Search Engines
- Visits from Mobile Devices
How should the analyst apply, segments to the Adobe Report Builder request for page views for mobile devices from natural search engines?

A. Use a new segment that combines mobile and natural search visits B. Use segment stacking in Adobe Report Builder to combine the two segments above C. Pull an Adobe Report Builder request for both segments and add the results D. Pull an Adobe Report Builder request for both segments and take the difference of the results

Correct Answer: B