Oracle Data Management Platform Cloud 2017 Implementation Essentials

QUESTION NO: 1
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A. Benefit B. Update Frequency C. Use of Categories D. Strategy E. Classification Rules F. Current State

Correct Answer: A,B,D,F

QUESTION NO: 2
Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A. Hybrid apps using a web view B. Native apps using BlueKai SDKs using web view C. Native apps using BlueKai SDKs without web view D. Desktop and mobile web sites E. OTT box without web view

Correct Answer: A,B,D

QUESTION NO: 3
Which of the following is a real world use case for a search campaign?

A. Serve different ads to various demographic groups so that messaging is relevant to the user's persona. B. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands. C. Leverage the device-bridging technology to find users across their devices. D. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords. E. Ensure customers receive relevant offerings when landing on the site page.

Correct Answer: D

QUESTION NO: 4
Which two are attributes of third-party data? (Choose two.)

A. Often billed directly by the media partner B. Offered on a private marketplace, via direct sales to marketers C. Can be confirmed from multiple outside sources D. Free to use for activation, targeting, and analytics

Correct Answer: B,D

QUESTION NO: 5
Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A. The data provider is not already a linked partner. B. The data provider has blocked the account. C. The requested data is too high volume. D. Multiple email addresses are not separated by commas.

Correct Answer: D

QUESTION NO: 6
Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A. Key-value string pair with an is or contains operator B. Key-number range C. Key-date pair (exact or relative date) D. Key-number (integer or float)

Correct Answer: A

QUESTION NO: 7
How often must you review and assess a client's taxonomy for maintenance?

A. Quarterly B. Daily C. Weekly D. Yearly

Correct Answer: C

QUESTION NO: 8
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages. B. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages. C. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages. D. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages. E. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages. F. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.

Correct Answer: E

Oracle Data Management Platform Cloud 2017 Implementation Essentials - 1z0-952 Exam Questions