Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

QUESTION NO: 1
Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A. The client cannot store the ID mapping table in their system. B. Only the client is allowed to store the ID mapping table. C. Only BlueKai can store the ID mapping table. D. BlueKai DMP can store the ID map table. E. Both BlueKai and the client can store the ID mapping tables in their systems. F. The client can store the ID mapping table in their system.

Correct Answer: A,C,D

QUESTION NO: 2
How often must you review and assess a client's taxonomy for maintenance?

A. Quarterly B. Daily C. Weekly D. Yearly

Correct Answer: C

QUESTION NO: 3
Which of the following strategies exhibits Oracle DMP data scoping best practices?

A. Collect only personally-identifiable information, to correlate it within the DMP. B. Collect and store only online interactions, as the DMP is an online platform. C. Collect all data, regardless of granularity, to manage it within the DMP. D. Collect strategic data points, designed to identify customer engagement.

Correct Answer: D

QUESTION NO: 4
Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A. Image pixel B. Mobile direct ingest C. User data API D. Asynchronous javascript tag

Correct Answer: B,C

QUESTION NO: 5
Describe the features of an Audience Injection App that uses SDT.

A. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users. B. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat. C. The client shares the audience with you. This will generate an email notification that includes the audience composition. D. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

Correct Answer: A

QUESTION NO: 6
You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A. Option A B. Option C C. Option E D. Option D E. Option B

Correct Answer: E

QUESTION NO: 7
On an average, at what rate does data decay?

A. 2% per year B. 20% per week C. 2% per month D. 12% per month

Correct Answer: C

QUESTION NO: 8
Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A. Hybrid apps using a web view B. Native apps using BlueKai SDKs using web view C. Native apps using BlueKai SDKs without web view D. Desktop and mobile web sites E. OTT box without web view

Correct Answer: A,B,D

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials - 1Z1-1031 Exam Questions