Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials

QUESTION NO: 1
Which is NOT possible within Program Builder?

A. Move contacts to a Listener Step within a Program Canvas. B. Assign ownership of a contract randomly through a round robin assignment. C. Add a re-evaluation frequency to a "No" path of every 10 minutes for one week. D. Send an email to an email address within a custom object record.

Correct Answer: B

QUESTION NO: 2
Which client-requested scenario is NOT possible to configure natively within an Update Rule in Eloqua?

A. the contract's Job Role contact field with the value matched to the Contact's Title field within a lookup table B. the contract's Job Role contact field with the value listed within the contact's Title field C. the contact's Job Role contact field with the value listed in the Role field of a linked custom object record D. the contact's Job Role contact field with a static value based on the value within their Title field

Correct Answer: D

QUESTION NO: 3
In which scenario would it NOT be possible to build a segment?

A. all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1 B. all contacts who registered for an event in the past 90 days C. all contacts with an invalid email address that are part of the Account for ACME Corporation D. all contacts that have experienced an error during CRM integration

Correct Answer: C

QUESTION NO: 4
If a contact's profile information stays the same and they are NOT active, which Lead Score change could occur?

A. B1 to C3 B. A2 to C1 C. C3 to C4 D. A4 to D4

Correct Answer: D

QUESTION NO: 5
Which three are essential to remember when configuring a basic microsite for a client? (Choose three.)

A. The Require Authentication check box must be selected to enable landing pages to be published to the microsite. B. Each subdomain created off the client's main website domain can only be linked to a single microsite within Eloqua. C. If you use the A record to point the subdomain to Oracle Eloqua's IP address, you must also add s[site id].hs.eloqua.com under the DNS Query Lookup. D. If the CNAME record is accessible and updatable, the CNAME record should be set to s[site id].hs.eloqua.com. E. Updating the domain's A record to point to Oracle Eloqua's IP address is preferred over updating the CNAME record for the domain.

Correct Answer: B,C,D

QUESTION NO: 6
Which scenario would require a custom subscription management page?

A. enabling sales tools B. ongoing data cleansing C. managing contact-level security D. managing multiple brand identities

Correct Answer: D

QUESTION NO: 7
Which three factors negatively affect an IP address's sender reputation? (Choose three.)

A. inconsistent send volumes B. high engagement C. recycled spam trap D. spam complaints E. lists of active contacts

Correct Answer: B,D,E

QUESTION NO: 8
Which two roles are recommended to attend the entire onsite portion of SmartStart? (Choose two.)

A. Eloqua Administrators B. Eloqua Marketing Managers C. Eloqua Executive Sponsors D. Eloqua Power users E. Eloqua Sales Users

Correct Answer: C,D

Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials - 1Z0-340 Exam Questions