Salesforce Essentials of Pardot Lightning App for Digital Marketers

QUESTION NO: 1
What is an ideal Click-Through Rate (CTR)?

A. more than 5% B. 1% C. more than 2% D. less than 1%

Correct Answer: C

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 2
What information cannot be displayed as a graph (line or bar) on the dashboard?

A. All Prospects B. Prospects Created C. Conversions D. Opportunities Created E. Opportunities Lost

Correct Answer: B,C

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 3
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

A. Setting how many prospects are allowed to match the repeating automation rule B. Setting a date for when prospects can no longer match the repeating automation rule C. Setting the number of times a prospect can match the repeating automation rule D. Setting how many days must pass before a prospect can match the repeating automation rule

Correct Answer: C,D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 4
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

A. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks. B. Completion actions based on email link clicks only execute once per prospect. C. Completion actions based on image file downloads only execute once per day. D. Completion actions based on email opens will retroactively apply if added after the email send.

Correct Answer: B,D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 5
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A. Email opens B. Form completions C. Page visits D. Link clicks E. Unsubscribe

Correct Answer: A,C,D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 6
What do spam complaints refer to in an email report?

A. The number of prospects who opted out via the email preference center B. The number of prospects who replied to the email to ask to be removed C. The number of prospects who clicked the unsubscribe link D. The number of prospects who marked an email as spam

Correct Answer: D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 7
What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?

A. Phone B. Email address C. Company D. Name

Correct Answer: B

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 8
How can a prospect's score be changed?

A. Through automation rules. B. Through scoring model changes. C. Through completion actions. D. All of the above.

Correct Answer: D

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

QUESTION NO: 9
What must be created using the classic email builder in order to send an autoresponder?

A. Email template B. One-to-one email C. List email D. Test email

Correct Answer: A

Explanation: Only visible for Pass4Test members. You can sign-up / login (it's free).

Salesforce Essentials of Pardot Lightning App for Digital Marketers - PDX-101 Exam Questions