Salesforce Marketing Cloud Advanced Cross Channel - Marketing-Cloud-Advanced-Cross-Channel Exam Questions [2026]

QUESTION NO: 1
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. First create and setup a business/advertising account with the audience platform B. Call the platform hotline to ask for permission to send advertisements. C. Have subscribers opt-in. D. No steps are required since it is already configured in your Marketing Cloud account.

Correct Answer: A

QUESTION NO: 2
What is the primary function of Einstein Copy Insights?

A. Analyze the subject lines to uncover insights and optimize email engagement B. Give insight on Email message copy to understand which text is resonating with Contacts C. Drive higher Mobile App engagement through optimized Push message copy D. Recommend best copy for web content for blogs, articles, etc.

Correct Answer: B

QUESTION NO: 3
how many activities recommended in a journey canvas.(150-200)

A. 10 B. 100 C. 50 D. 300

Correct Answer: B

QUESTION NO: 4
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A. Data retention policies B. Changes to a contact's attributes C. Status change through contact deletion operation D. Contact actions in response to marketing messages E. Data-modifications to a contact's profile information

Correct Answer: A,B,D

QUESTION NO: 5
Can Social Studio's Sentiment Model be customized? 01m 05s

A. No, the sentiment is driven by Einstein calculations. B. Yes, after you have loaded your Twitter certification number. C. No, this is a managed service provided by only by Salesforce. D. Yes, customization options are available in Admin

Correct Answer: A

QUESTION NO: 6
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use journey with email activities and enagagement split activity B. use Journey data and not contact data C. use query activity to query _ click and use contact data in journey. D. use contact designer

Correct Answer: A,B

QUESTION NO: 7
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Respond to the email with the subject line 'Begin Tracking'' B. Use an API Call C. Log a support case D. Overwrite a subscriber's DoNotTrack settings with an import

Correct Answer: B

QUESTION NO: 8
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

A. Are u using attribute to attribute comparison. B. Are there any eligible matching orders for that particular contact C. Is there any spelling mistake in your contact attributes.

Correct Answer: A

QUESTION NO: 9
In beacon message, what does the field limit number of messages for a device' control?

A. send only particular number of messages in 24 hours B. send only particular number of messages in 72hrs C. send only particular number of messages in a week D. send not more than particular number of messages in a active period.

Correct Answer: D

QUESTION NO: 10
Which channel solution is managed by the sitemap in Interaction Studio?

A. Web B. Serve-side C. Mobile D. Email

Correct Answer: A