Salesforce Certified Marketing Cloud Engagement Consultant - MCE-Con-201 Exam Questions

QUESTION NO: 1
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week's was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation. What could be the reason the customer received the email through MCC?

QUESTION NO: 2
Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests. However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out". How could this behavior be corrected?

QUESTION NO: 3
Northern Trail Outfitters (NTO) has been storing web behavior in a data extension for several years.
They have indicated that with several hundred million rows, there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months, which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? Choose 2 answers

QUESTION NO: 4
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio entirely. Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio? (Choose 3 answers)

QUESTION NO: 5
A consultant reviews an implementation where every marketing campaign creates a new Sendable Data Extension containing duplicate customer profile information. After two years, hundreds of nearly identical Data Extensions exist. Which recommendation best improves long- term maintainability?

QUESTION NO: 6
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to 'shipped' that day through a journey. Which two methods should be used to filter entry into the journey? (Choose 2 answers)

QUESTION NO: 7
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit, they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes could be made to avoid any disruption of functionality?

QUESTION NO: 8
Northern Trail Outfitters has created child business units (BU) for their different regional offices.
They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region. How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?