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CMA Certified Professional Category Manager (CPCM) - Category-Manager Exam Questions

Page: 1 / 9
Total 72 questions

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QUESTION NO: 1
Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

A. 50% B. 66% C. 30% D. 100%

Correct Answer: A

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QUESTION NO: 2
Fair Share Analysis compares which of the following?

A. Actual performance against a theoretical "fair share" of market opportunity B. An equal and fair share of the growth in the marketplace C. An equal and fair distribution of sales in the marketplace D. Actual performance against performance versus a year ago

Correct Answer: A

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QUESTION NO: 3
What is the definition of pricing and its role in the category management process?

A. Pricing is the method of categorizing products based on their market value. B. Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance. C. Pricing is the calculation of production costs to determine a product's retail price. D. Pricing is the process of setting promotional discounts to attract more shoppers.

Correct Answer: B

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QUESTION NO: 4
What does the Pareto Principle, or the 80/20 Rule, imply in the context of category assortment?

A. The majority of sales come from niche or specialty items. B. All items contribute equally to total sales. C. Most sales are derived from a small percentage of best-selling items. D. The 80/20 Rule applies only to inventory management, not sales.

Correct Answer: C

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QUESTION NO: 5
Which phase of analytics uses past data and models to estimate what's likely to happen next?

A. Descriptive B. Generative C. Prescriptive D. Predictive

Correct Answer: D

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QUESTION NO: 6
What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A. It indicates strong sales performance relative to the product's distribution. B. It reflects the total revenue generated by the product. C. It shows that the product is available in a large number of stores. D. It suggests the product is underperforming in its available outlets

Correct Answer: A

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QUESTION NO: 7
The best Predictive Analytic tools use which of the following? Select the best answer.

A. Statistical Models and Machine Learning B. Historical Data, Statistical Models and Machine Learning C. Historical Data and Statistical Models D. Historical Data and Machine Learning

Correct Answer: B

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QUESTION NO: 8
What is the primary focus of the 'What' section in storytelling?

A. Focusing on exploratory analysis to uncover all possible insights. B. Presenting opportunities using insights and data. C. Highlighting all available data regardless of relevance. D. Providing a detailed appendix with all supporting data.

Correct Answer: B

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Page: 1 / 9
Total 72 questions

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