Salesforce Prepare for your Marketing Cloud Administrator Certification

QUESTION NO: 1
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers

A. Best practice suggests a 20-minute timeout setting B. Frustration of users upon timeouts C. Security risk of unauthorized users for longer timeout settings D. Change impacts all users E. Typical length of time users spend in Marketing Cloud

Correct Answer: A,C,D

QUESTION NO: 2
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

A. Custom roles can only be edited by the user who created the role initially. B. Custom roles override an individual user's granular permission assignments. C. Custom roles are available on their Marketing Cloud account. D. Custom roles are only available within the business in which they were created.

Correct Answer: B

QUESTION NO: 3
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

A. Update Only B. Add Only C. Overwrite D. Add/Update

Correct Answer: D

QUESTION NO: 4
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A. Minimum password length is 12 characters. B. By default, the username is the MID for the current Marketing Cloud MID. C. By default, the password will be the password of the logged-in user. D. Once created, the user will need to be activated in order to use the SFTP.

Correct Answer: A,D

QUESTION NO: 5
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A. Content Builder B. Einstein Email Recommendations C. Audience Builder D. Einstein Send Time Optimization

Correct Answer: B

QUESTION NO: 6
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A. Synchronized Data Sources. B. Journey Builder C. CloudPages D. Query Studio

Correct Answer: A

QUESTION NO: 7
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

A. Subscriber ID B. Unique Contact email address C. Unique Contact Identifier D. Primary key

Correct Answer: D

QUESTION NO: 8
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

A. Contact Builder > Synchronized Data Extensions B. Automation Studio > File Transfers C. Email Studio > Synchronized Data Extensions D. Contact Builder > Data Sources

Correct Answer: D

QUESTION NO: 9
Where would a Marketing Cloud admin view all verified email addresses?

A. From Address Management B. Identity Verification Log C. Sender Profiles D. Reply Mail Management

Correct Answer: A

QUESTION NO: 10
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7

A. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions B. Minimum Password Length, Password Complexity, Password History, Expiration Period C. Maximum Password Length, Password Complexity, Unique Password, Expiration Period D. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions

Correct Answer: B

QUESTION NO: 11
Which two statements are correct about Send Logging?
Choose 2 answers

A. SQL Query Activities can reference Send Logs in combination with system data views. B. Send Log data extensions are archived automatically based on retention settings. C. AMPscript can be used to pull data from Send Logs for use within emails. D. A business unit can support up to three Send Logs.

Correct Answer: A,C

QUESTION NO: 12
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?

A. Email Form Content Block B. CloudPage forms Content Block C. Reference Content Block D. Dynamic Content Block

Correct Answer: A

QUESTION NO: 13
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.

A. Payment Details B. Customer Data C. Venue Details D. Event Registration

Correct Answer: B,C

QUESTION NO: 14
Which three options determine when a contact could enter a journey?
Choose 3 answers.

A. Re-entry by date B. Re-entry only after exiting C. Re-entry by attribute D. Re-entry at any time E. No re-entry

Correct Answer: B,D,E

Salesforce Prepare for your Marketing Cloud Administrator Certification - CRT-250 Exam Questions