SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation

QUESTION NO: 1
You are an account owner. You are asked to add a new administrator with access to Smart Insight.
Which user role do you select?

A. Administrator B. Operator C. Account owner D. BI administrator

Correct Answer: D

QUESTION NO: 2
A one-time promotional email campaign is scheduled to be sent for all female contacts in the database.
New contacts are added automatically to the contact database and all new registrations should be included in the recipient source of the email. Which recipient source do you use?

A. Email Setting > Recipient source > Using a segment B. Email Setting > Recipient source > Mobile Engage segment C. Email Setting > Recipient source > Generated through an event > On Registration D. Email Setting > Recipient source > Web behavior segment

Correct Answer: C

QUESTION NO: 3
You have 1500 contacts and have manually uploaded 100 additional new contacts, but the number of available (opted-in) new contacts on the Database Growth widget still shows 1500 contacts. You checked that the email address fields are filled and the email addresses are valid. What could be reasons why the additional new contacts are not showing? Note: There are 2 correct answers to this question.

A. Too many new contacts were uploaded at the same time. B. The opt-in field was not set to TRUE. C. The Database Growth widget only shows auto-imported contacts. D. The update takes at least 24 hours to show in the widget.

Correct Answer: B,D

QUESTION NO: 4
Which of the following can you only perform in Advanced Scheduling? Note: There are 2 correct answers to this question.

A. You can schedule test launches one after another. B. You can schedule emails to be sent in the future. C. You can select a time zone for scheduling. D. You can schedule versions for A/B testing.

Correct Answer: A,B

QUESTION NO: 5
Which of the following statements apply when using Google Product Feed (GPF)?

A. United States is selected as the default locale if a language is not supported. B. A custom field can be inserted using c_* format. C. Multiple GPFs are not supported for clients who use multiple languages. D. Multiple GPFs are supported for clients who target multiple countries.

Correct Answer: A,D

QUESTION NO: 6
You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts? Note: There are 3 correct answers to this question.

A. Use email address. B. Use first name and last name. C. Use an SAP Emarsys Customer Engagement internal ID. D. Use date of birth. E. Use an external ID.

Correct Answer: A,C,E

QUESTION NO: 7
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. In this context, what is the recommended practice for identifying contacts?

A. Use the same identifier across all channels. B. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages. C. Use full name and email address as the unique identifier. D. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.

Correct Answer: A

QUESTION NO: 8
What is the Yahoo complaint feedback loop?

A. It is a tool that enables bounces to be automatically recorded in your account as suppressions. B. It is a tool that enables hard bounces to be automatically recorded in your account as invalid contacts. C. It is a tool that enables complaints to be automatically recorded in your account as unsubscribes. D. It is a tool that enables complaints to be automatically recorded in your account as hard bounces.

Correct Answer: C

QUESTION NO: 9
Which mandatory steps do you need to complete before you can attempt your first API call? Note:
There are 2 correct answers to this question.

A. Create an SAP Emarsys Customer Engagement login. B. Configure authentication. C. Create an API user. D. Download the Postman collection.

Correct Answer: B,C

SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation - C-C4H225-11 Exam Questions