Adobe Real-time CDP Technical Practitioner - AD7-E601 Exam Questions [2026]

QUESTION NO: 1
A B2B company wants to invite current customers who have logged into their account in the last 90 days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message, and email invitation:
The B2B company has client information available in the following data sources:
* Adobe Analytics
* Adobe Experience Platform
* Adobe Audience Manager
* Adobe Campaign Standard
* Adobe Experience Manager
* CRM
Which steps should the B2B company take to send the communications?

A. 1. Onboard the CRM data into AEP dataset
2. Create segment in AEP-CDP that matches business requirements
3. Share the segment with Adobe Campaign Standard B. 1. Ingest the CRM data into Analytics and Audience manager
2. Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
3. Create segment for clients who are from Chicago, IL in Audience Manager and send into AEP dataset
4. Make sure profile merge policies use current data in AEP
5. Create segment in AEP-CDP that matches business requirements
6. Share the segment with Adobe Campaign Standard C. 1. Ingest the CRM data into Analytics
2. Create segment for clients who have logged in within the last 90 days from Chicago, IL In Analytics send data into AEP dataset
3. Create segment in AEP-CDP that matches business requirements
4. Share the segment with Adobe Campaign Standard D. 1. Ingest the CRM data into Analytics and Audience manager
2. Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
3. Create segment for clients who are from Chicago, IL in Audience Manager and send Into AEP dataset
4. Make sure profile merge policies use current data in AEP
5. Create segment in AEP-CDP that matches business requirements
6. Share the segment with Adobe Campaign Standard

Correct Answer: A

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QUESTION NO: 2
A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich.
The engineer logs in and sees the following profile attributes and segments already set up.
Segments
* Breakfast Eaters
* Lunch Eaters
* Dinner Eaters
* High-Value Dinners
Profile Attributes
* Favorite Location
* Favorite Breakfast Meal
* Favorite Lunch Meal
* Favorite Dinner Meal
* Last Purchase
How should the engineer create a segment to meet the customer's needs?

A. Favorite Breakfast Meal is Nulll or Empty
AND B. Must Exist in Lunch Eaters
OR
Must Exist in Dinner Eaters C. Must Not Exist in Breakfast Eaters D. Favorite Breakfast Meal is Null or Empty E. Favorite Lunch Meal is NOT Null or Empty
OR
Favorite Dinner Meal is NOT Null or Empty

Correct Answer: B

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QUESTION NO: 3
A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7787
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Manager
Data From Web Form Submitted:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7700
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Director
Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?

A. companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700 B. companyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787 C. companyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company. Manager. 555-555-7787

Correct Answer: A

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QUESTION NO: 4
A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.
Which segment building block should be used to create this segment?

A. A pre-existing audience of credit card spenders B. An aggregate of transaction events C. A transaction event D. Credit card spent attribute

Correct Answer: B

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