Adobe Campaign Standard Business Practitioner - AD0-E307 Exam Questions [2026]

QUESTION NO: 1
What are two uses of an Exclusion activity in a campaign workflow? (Choose two.)

A. to prioritize contacts with the campaign target B. to suppress Recipient on a prior contact list C. to present exclusive offers in an upsell campaign D. to obtain an accurate population count before Delivery

Correct Answer: A,B

QUESTION NO: 2
A campaign workflow has 1,000 records coming into a Delivery. The messages to send count is 880.
What are two possible s for the missing records? (Choose two.)

A. The missing records have been rejected as spam. B. The missing records are part of a control group. C. The missing records were doubles. D. The missing records are part of an A/B test group.

Correct Answer: B,C

QUESTION NO: 3
Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?

A. tracking logs B. exclusion logs C. delivery logs D. approval logs

Correct Answer: A

QUESTION NO: 4
How should a campaign business practitioner test that dynamic content in delivery displays properly?

A. Configure the delivery content to include seeds B. Configure the delivery to enable a content control group C. Configure the delivery to enable content approval D. Configure the delivery to send a proof of each content version

Correct Answer: D

QUESTION NO: 5
A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions for each recipient.
Which method should be used to obtain this result?

A. In the complementary information section, add data of the type 'Data of the filtering dimension'. B. In the advanced tab, add an Initialization Script. C. Switch the targeting and filtering dimension and add aggregate columns to get the transactions. D. In the complementary information section, add data of the type 'Data linked to the filtering dimension'.

Correct Answer: A

QUESTION NO: 6
Which module(s) needs to be installed in order to be able to create Marketing Campaigns?

A. Campaign Optimization B. Marketing Resources C. Central/Local Marketing (Distributed Marketing) D. Marketing Campaigns (Campaign)

Correct Answer: C,D

QUESTION NO: 7
Campaigns with many deliveries are using multiple channels.
How should the Business Practitioner group these deliveries for reporting?

A. give all deliveries the same name B. base all deliveries on the same template C. give all deliveries the same Delivery Code D. delete all deliveries that do not need to be in the report

Correct Answer: C

QUESTION NO: 8
A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits, which email metric indicates the winning promotion theme?

A. Lowest activity rate B. Highest open rate C. Highest Click through rate D. Lowest unsubscribe rate

Correct Answer: C

QUESTION NO: 9
What should a Practitioner use to add recipients by using the Adobe Campaign client?

A. the 'Recipients' form under Profiles and Targets - Recipients B. the 'Edit' tab of the Recipients schema under Administration - Configuration - Data schemas C. 'Import Package' under 'Tools' drop down menu - Advanced menu option D. the 'Data' tab of the Recipients schema under Administration - Configuration - Data schemas

Correct Answer: B