Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials

QUESTION NO: 1
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A. You can only modify profile lists used for mobile campaigns through Connect uploads. B. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list. C. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account. D. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.

Correct Answer: D

QUESTION NO: 2
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

A. <comment> and </comment> B. <#-- and --> C. <<-- !~ --> D.

Correct Answer: B

QUESTION NO: 3
In RPL, how do you reference a value in a data source?

A. project_name.field_name B. data_source.field_name C. fieldname D. data_source_alias.filed_name_alias

Correct Answer: C

QUESTION NO: 4
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?

A. You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness. B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired. C. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In. D. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.

Correct Answer: C

QUESTION NO: 5
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A. Get Data Variable B. Entry Tracking Variable C. Custom SQL Variable D. ORA Variable E. Temporary Value Variable

Correct Answer: C

QUESTION NO: 6
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list. B. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process. C. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging. D. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list. E. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.

Correct Answer: A,B,E

QUESTION NO: 7
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?

A. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report. B. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report. C. Create the custom report and schedule it to be sent by email to the executive team every single day. D. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.

Correct Answer: A

QUESTION NO: 8
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

A. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it. B. The number of records in the supplemental table cannot exceed the total number of records in the profile list. C. You must have a one-to-one relationship between a profile list record and a record in the supplemental table. D. You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.

Correct Answer: D

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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials - 1z1-477 Exam Questions