Facebook Meta Certified Digital Marketing Associate

QUESTION NO: 1
A sporting goods brand needs to create a Custom Audience based on website visitors to retarget in a future campaign. The brand needs a large enough target audience to retarget effectively.
Which objective should the brand use for their current campaign?

A. Leads B. Engagement C. Traffic D. Conversions

Correct Answer: C

QUESTION NO: 2
A body care brand is launching a new skincare line in the upcoming campaign the brand wants to individually showcase the new products with the ability to lead users to their respective product pages.
Which ad format should the brand use?

A. Video B. Slideshow C. Image D. Carousel

Correct Answer: D

QUESTION NO: 3
Which settings can be selected at the campaign level when creating ads for the Facebook App?

A. Creative, campaign objective, A/B test B. Targeting placement creative C. Campaign objective A/B test campaign budget optimization D. A/B test, campaign budget optimization placement

Correct Answer: B

QUESTION NO: 4
What are two benefits of the interconnectivity of the Meta products? (Choose 2)

A. Manage ad campaigns across platforms from one interface B. Apply reach and frequency across Messenger C. Divide budget by platform D. Optimize ad campaigns by placement type

Correct Answer: D

QUESTION NO: 5
A window washing company delivers a campaign to generate sign-ups for its email marketing Which metric should the company use to evaluate the success of the campaign?

A. Leads B. Clicks C. Traffic D. Conversions

Correct Answer: C

QUESTION NO: 6
A retailer has new campaign assets for an upcoming spring collection. They want to offer an immersive post click experience that allows viewers to swipe through and took at video, photo and text formats in one ad.
Which creative format should the retailer use?

A. Reels B. Stories C. In stream video D. Instant experience

Correct Answer: D

QUESTION NO: 7
Which two of the following do Page posts and ads have in common? (Choose 2)

A. Both can choose a target audience B. Both can be created with Messenger C. Both can include photos or videos D. Both are visible m the Facebook App Feed

Correct Answer: C

QUESTION NO: 8
A brand launches a new website and wants to encourage people to visit it. What should the brand select first to create the campaign?

A. Custom Audiences and Lookalike Audiences B. The right call to action for the audience C. The appropriate ad objective D. Automatic Placements E. The right creative for the campaign

Correct Answer: C

QUESTION NO: 9
A business selects a credit card as its payment method for its account.
At which point will the business be charged?

A. The date that the account billing threshold is reached B. Once a month starting from the date advertising started C. A date chosen by the advertiser D. Twice a month starting from the date advertising started

Correct Answer: B

Facebook Meta Certified Digital Marketing Associate - 100-101 Exam Questions